Project Description

In 2019 my father went through spinal surgery and post-surgery. The doctors prescribed him to practice yoga to feel better. Unfortunately given his work schedule he couldn't afford enough time to go to a yoga studio. So he started using a fitness app. 1 week into it he felt overwhelmed, demotivated and stuck as the workouts were way too much for him and he didn’t know if he was performing exercise correctly. So, I started doing some research to help him find a better platform that provides workouts based on his needs. During my basic research, I found that most of the fitness apps in the market just provide the same workouts irrespective of their goals, body flexibility and health conditions. I saw this as a big gap and opportunity. So I started doing customer interviews and online research. During this process, I found that of every 100 people using online fitness apps, 31 people get injured. This circles back to lack of personalized workouts, form correction and right motivation. This was the light bulb moment - made me think what if there is a platform that provides workouts based on individual goals, track every individual body movement, and in real-time provide individualized workout and form progress.