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Virtual platform that provides workouts, track body movements, and in real-time shows your progress

Sai rahul Kopparthi

  • Project Description

    In 2019 my father went through spinal surgery and post-surgery. The doctors prescribed him to practice yoga to feel better. Unfortunately given his work schedule he couldn't afford enough time to go to a yoga studio. So he started using a fitness app. 1 week into it he felt overwhelmed, demotivated and stuck as the workouts were way too much for him and he didn’t know if he was performing exercise correctly. So, I started doing some research to help him find a better platform that provides workouts based on his needs. During my basic research, I found that most of the fitness apps in the market just provide the same workouts irrespective of their goals, body flexibility and health conditions. I saw this as a big gap and opportunity. So I started doing customer interviews and online research. During this process, I found that of every 100 people using online fitness apps, 31 people get injured. This circles back to lack of personalized workouts, form correction and right motivation. This was the light bulb moment - made me think what if there is a platform that provides workouts based on individual goals, track every individual body movement, and in real-time provide individualized workout and form progress.
  • Why is the timing right for your idea?

    Online fitness market is in boom and growing at a CAGR of 33.3%. Just in the last 15 months, we have seen a 300% increase in online fitness platforms. This led to a 10X increase in injuries with people working out online. The market demands for FitAtom today to avoid getting people into further injuries.

  • What is your competitive advantage?

    Existing platforms like fitness plus, peloton, obe, alo moves focus only on providing engaging workout videos/demos. Where FitAtom adds in another sweet layer of personalized workouts, diet plans and form feedback thereby ensuring to be the complete guide to their fitness journey.

  • What will you do with $10,000?

    $4000 for the research and development of the technology, $1500 to file a provisional patent, $1000 for legal(privacy policy, T&C), and $3500 for marketing and branding